Zuid-Holland has a complete eco-system in place which includes pilot- and testing facilities. The horticultural sector in Zuid-Holland has solutions, such as adequate and healthy nutrition for a growing world population, for Europe’s societal challenges. The sector provides huge opportunities to reduce the use of raw materials and emissions, for example with investments in heat and CO2 networks. In this way the sector contributes significantly to the Paris climate agreement. But to fully realise this, the sector needs more financial support and acknowledgement in European policy. More intensive triple or even quadruple helix cooperation with European partners is key for the sector to realise its full potential.